Internet Marketing is also referred to as:
Online Marketing - Digital Marketing - Web Marketing

Internet Marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, website management, customer review management, paid internet advertising, and any promotional activities that are done via wireless media.
internet marketing Portland Oregon

Internet Marketing Portland Oregon

Internet Marketing
Online Marketing
Digital Marketing
Web Marketing
Portland Oregon

Why Internet Marketing is Important?

The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide.

The effectiveness internet marketing can be measured using web analytics and cost-volume-profit analysis tools. There are many facets of Internet marketing so knowing whether your efforts are giving the return on investment that you want for your business is important.

No mater whether you sell products online or not, Internet Marketing can benefit any business. The most important aspect and the primary purpose of all marketing is to build your brand.

Online Marketing Portland Oregon - Retail Sales

Online Marketing – Retail Sales

Marketing on the internet can involve:

  • E commerce
  • Affiliate Marketing
  • Display Advertising
  • Email Marketing
  • Inbound Marketing
  • Content Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Online Directory Marketing

Search Engine Optimization

SEO is the process of determining who and where your “target” audience is and then optimizing the website to rank well (be found) for that target market.

SEO Portland Oregon

SEO Portland Oregon

Target Marketing using SEOWhat is SEO?

SEO Stands for Search Engine Optimization.

SEO is the process of designing, developing and monitoring a website in order to be:

  1. Indexed (found) by the automated agents that crawl the Internet
  2. Ranked well in the search engines for specific desired and targeted results.

SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content.

To use an analogy it is like shooting an arrow. Once you know “what” and “where” the target is in Portland Oregon, SEO is the process of analyzing, aiming and calculating to achieve the successful hitting of the target. For instance if you have a website you must determine who and where your “target” audience is and then optimize the website to hit (be found) by that target market. SEO is both a science and an art form. It takes knowledge, experience and practice to achieve results.

SEO Process & Flow

  1. SEO Consultation
  2. SEO Bench Marking
  3. SEO Keyword Research
  4. SEO Implementation – On-site Optimization
  5. SEO Implementation – Off-site Execution
  6. Issue Based SEO – Based on Tracking and Results
  7. SEO Monitoring, Tracking & Reporting

In Short:

  • SEO Portland Oregon is about optimizing a website for Search Engines.
  • SEO Portland Oregon lets you achieve high placement on search engine results pages for keyword phrases that are relevant to your products and services.
  • SEO Portland Oregon will improve the quantity and quality of traffic to a web site from search engines.
  • SEO Portland Oregon helps qualify targeted traffic to find you because your site is optimized for phrases that will bring ROI
  • SEO Portland Oregon is the art of improving ranking over time in the search engines.
  • SEO Portland Oregon is marketing by understanding how search algorithms work and what human visitors might search for.

Website Search Engine Optimization – SEO Portland Oregon

SEO Portland Oregon

SEO Portland Oregon

Portland Oregon SEO Traffic Equals Money

Portland Oregon SEO Traffic Equals Money