Are you Looking to Market your Business Online?
You should HIRE a Digital Marketing Agency!
What Is Digital Marketing?
The EcoSystem of Digital Marketing
Online Marketing – Internet Marketing – Web Marketing
Digital Marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes Website Management, SEO, Email Marketing, Social Media & Reviews, Mobile Marketing, Video Marketing, Paid Advertising, and any promotional activities that are done via wireless media.
There are 7 main channels of digital marketing… We build these pillars on the FOUNDATION of a professional website with great design and customer experience (UX)…
#1 Content / Branding
ALL Content should be on your Website
- Inbound Marketing or Attraction Marketing
- Case Studies, eBooks, Whitepapers, Checklists
- Blogs, Articles, Infographics, Videos, Posts
#2 SEO – Search Engine Optimization
93 Percent of All Digital Experiences begin with a Search Engine
- On-Site & Off Site Optimization
- Higher Ranking = More Traffic
#3 Email Marketing / CRM
- Outbound or Outreach Marketing
#4 Social Media / Reviews
#5 Mobile Marketing
#6 Video Marketing
#7 PPC / Paid Advertising
YOUR BUSINESS DREAMS, OUR PASSION
The foundation of fulfilling all of your online marketing objectives is a state-of-the-art Business Website that is capable, functional, easy to navigate, has great content, and a professional look. A well-designed business website has the ability to speak directly to your target audience, providing information exactly as they need it, giving them an experience that convinces them to become your customer.
How strong is your online presence? Consumers find a business or service using search engines like Google, Bing, and Yahoo. They may search by business name, or they may search by a business category, service or product. SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content. Let us help your business dominate the competition.
Email Marketing is still one of the most effective tools you can use to promote your business, products and services. Good email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. Using Email will help grow your business.
According to 80 percent of business professionals, email marketing drives customer acquisition and retention. Conversion rates are higher than any social media including Facebook.
You can love them, you can hate them, use them or shun them, but the fact remains: social media websites such as Facebook, Twitter, Linkedin, etc are the new “Relationship Selling” Tools of the Internet / Digital Age we live in. Through these tools and others, leading companies are able to generate a conversation with their target market that when done right leads to an increase in traffic, brand buzz and meaningful sales. Internet Directories and Review Sites are a valuable tool to promote your business by both listing your business by name and category. As people search for a specific business by name, by product or service, Internet directories can help consumers find businesses that will meet their needs.
What if you could market your business and/or products to 1000’s of Prospects While they Pass By? The Royaltie Gems can reach up to 60% of everyone around you with your marketing message and you never have to say a word. You could be in a crowded mall or sports stadium using the Royaltie Gem to communicate with prospects and potential customers automatically.
With the Talk Fusion Video Suite of products Send eye-catching emails, conduct live meetings, host video chats, and much more from the convenience of one login, at a price that can’t be beaten. Email Marketing is one of the most powerful digital marketing tools you can use to reach existing clients and prospects. Email Marketing has a better return on investment than social media with an average of $38-back-for-every-$1-spent.
Add Video with a custom template and you can promote your brand with even better results. Personalized video emails build connections and will keep our audience engaged, and ready to take action. Get your message in front of more people.
Top Organic Search Rankings always equate to higher volume and higher quality traffic to your website.
Studies indicate that “71.33% of Google searches resulted in a 1st page organic click. Page two and three get 5.59% of the clicks. On the first page alone, the first five results account for 67.60% of all the 1st-page clicks and the results from 6 to 10 account for only 3.73%.”
Overall when you look at the big picture if you want to market your business then spend your money on organic SEO first before you purchase paid ads. Once you are well positioned in the organic search result, you can broaden your reach with other marketing, but paid ads should be the last thing you spend your marketing money on.