GETTING FOUND IN SEARCH
Be in the Right Place, at the Right Time, for the Right People.
In order to benefit from Google search traffic and organic clicks to your website, your business needs to hold a prominent ORGANIC position in the search results, on the 1st page.
A 2012 study conducted by GroupM UK and Nielsen demonstrated that users will overwhelmingly choose natural organic results over paid ones. The study sample included 1.4 billion searches and showed the organic listings won 94 percent of the clicks.
Would you rather SEARCH for Customers
Have READY TO BUY Customers search for you?
As a business, you can spend a lot of time, effort, and money trying to create interest in your product or service.
- OR -
You can be in the right place at the right time when people who are already interested in your product or service are READY TO BUY.
What happens when someone searches on Google?
of people use Google when looking for products, services and businesses.
of Google searches result in a page 1 Google organic click. Page two and three only get 5.59% of the clicks.
of people who search on Google will click on a PAID AD or click on a MAP LISTING
A recent study determined that 93% of all website traffic is generated by an initial search in Google!
Studies show that users will overwhelmingly choose natural organic results over paid ones.
Organic Search Results are what people most often click on when looking at a Google Search Results page. Organic Search Results refers to the way a website “organically” or “naturally” appears in a search result.
So when you go to Google, and you type in “plumber’ or “roofer”, the results that appear after the Google ads are the “organic” results.
Google wants to make sure that searchers are not only getting the results they need but wants to give them the best possible outcomes based on their query.
Therefore, these results are ranked by relevance based on what you entered into the Google search bar, aka “keywords or Keyword phrases”.