PAGE SPEED MAKES ALL THE DIFFERENCE
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Google Page Speed (how long it takes for a page to load) has been a known ranking factor since 2010 on desktop and 2018 on mobile. But now Google is raising the bar and Page Speed will now be a MAJOR ranking factor.
As of May 2021, Google is adding another set of speed-related ranking signals with the introduction of Core Web Vitals (CWVs) in a major Core Algorithm Update.
These factors are part of what Google considers a good "Page Experience" for the end user.
“We’re obsessed with speed" — Google
- Google plans to update its algorithm in 2021 to include a factor called Page Experience.
- This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
- It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability.
- For site owners and others, understanding these signals and making the necessary changes should be a priority.
- Among the steps to take are optimizing for mobile, improving page speeds, CTAs, and alt text for images.
Measures perceived load speed. That’s the point in the page load timeline when the main content is likely to have loaded.
The first Core Web Vital, Largest Contentful Paint, essentially measures how quickly the largest and most important piece of page content loads in the initial viewport for a user visiting the site. To pass a Core Web Vitals assessment, this piece of content needs to load in under 2.5 seconds. It also accounts for 25% of your Google Performance Score. You can read more about the details here.
The time from when a user first interacts with a page – a click or a tap, for example — to the time when the browser begins processing that interaction.
The second Core Web Vital, First Input Delay, measures how responsive your web page is to user input, like the clicking of a button. To pass a Core Web Vitals assessment, your web page needs to register a response time under 100 milliseconds. It also accounts for 25% of your Google Performance Score. You can read more about the details here.
#3 Visual stability
This has to do with preventing annoying and unexpected movement of page content.
The third Core Web Vital, Cumulative Layout Shift, measures the stability of your web page and whether elements move out of place as additional ones are loaded. To pass a Core Web Vitals assessment, your web page needs to register a score under .1. It also accounts for 5% of your Google Performance Score. You can read more about the details here.
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