SEO Seattle – Internet Marketing – Online Marketing – Digital Marketing
Social Media Marketing
Organic Search Marketing
Paid Search Marketing
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide.
The effectiveness internet marketing can be measured using web analytics and cost-volume-profit analysis tools. There are many facets of Internet marketing so knowing whether your efforts are giving the return on investment that you want for your business is important.
No matter whether you sell products online or not, Internet Marketing can benefit any business. The most important aspect and the primary purpose of all marketing is to build your brand.Marketing on the internet can involve:
- E commerce
- Affiliate Marketing
- Display Advertising
- Email Marketing
- Inbound Marketing
- Content Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Online Directory Marketing
We Create a Custom Online Marketing Strategy
Together, our knowledge of technology and experience get you results.
At IN Local Marketing, we use proven strategies and formulas that combine technology and experience to get you more local customers, and we do it all for you, so you can focus on doing what you do best, running your business.
1. RESEARCH & PLAN
We Develop a Comprehensive Internet Presence Strategy
IN Local Marketing will work with your company to gain a complete understanding of your business, your goals, and what you want to accomplish. Then, we use proven methodologies and techniques to develop a personalized web presence strategy.
2. BUILD & IMPLEMENT
We Build Your Personalized Plan
At IN Local Marketing, we are local marketing professionals, who understand web presence. Web presence is much more than having a website. We build and execute comprehensive online marketing campaigns. We build your brand online with the goal of bringing you more potential customers. Once we have a plan we distribute and optimize your campaign across the Web. Using our extensive media reach experience we boost your business visibility across the places where consumers are searching, surfing, and socializing online.
3. MONITOR & REVIEW
We Track, Analyze & Optimize Your Campaign
The foundation of what we do is always centered on getting results. We track and analyze your Internet activity to measure your success, and we use those insights to optimize your results. We also proactively make adjustments and in order to improve those results.
4. REPORT RESULTS
We use Detailed Reports to Measure Your Results
Our detailed reports show you what’s working. You can access them any time to see everything from clicks and contacts coming from your campaigns. And, you don’t have to make sense of it on your own. Your team is with you every step of the way.
SEO Process & Flow
- SEO Consultation
- SEO Bench Marking
- SEO Keyword Research
- SEO Implementation
– On-site Optimization
- SEO Implementation
– Off-site Execution
- On-Going SEO
– Continual Improvement
- SEO Monitoring & Tracking
Developing an SEO Seattle Strategy
The first step in Search Engine Optimization is to evaluate a website and determine what the strategy will be going forward.
#1 Evaluate the Current Website
Every website has a Domain name, and that domain name has a history, good or bad. If your domain is brand new then it has no history. The age of your domain, the trust and authority of your domain, the size of your website, the historical content of your website, all matter in how you currently rank in search and how difficult it will be to improve your SEO ranking in the future.
#2 Evaluate the Competitive Landscape
SEO ranking in search is not done in a vacuum. Ranking happens in a competitive environment where you are attempting to rank AGAINST other websites in your business category.
#3 Evaluate the Supporting Branding (Internet footprint)
How BROAD is your branding (company name, company information) on the internet? Is your brand or website on all of the internet directories? Is your brand or website represented on all the social media sites? Is your brand or website mentioned and linked to by other supporting websites, like associations, trade groups, partner websites?
What is SEO Benchmarking?
You have to know where you are at and where you have been, to know where you want to go…
A benchmark is simply a starting point. We must establish some points of reference of where a website currently stands. This includes on-site optimization and off-site optimization. It also includes traffic, search engine ranking, site structure, and content.
Once we know from an analytical and statistical standpoint how the website is performing we can begin to track the progress from month-to-month, quarter-to-quarter, or year-to-year.
As content is added or enhancements are made to the website, we can see how it affects the SEO ranking in search engines, which give key insights into what areas to focus on the most.
SEO Targeting Your Market
SEO is the process of designing, developing and monitoring a website in order to be:
- Indexed (found) by the automated agents that crawl the Internet
- Ranked well in the search engines for specific desired and targeted results.
SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content.
To use an analogy it is like shooting an arrow. Once you know “what” and “where” the target is in SEO Seattle, SEO is the process of analyzing, aiming and calculating to achieve the successful hitting of the target. For instance, if you have a website you must determine who and where your “target” audience is and then optimize the website to hit (be found) by that target market. SEO is both a science and an art form. It takes knowledge, experience, and practice to achieve results.
SEO Content and Components
- SEO Site Structure
- Valid Compliant Code
- Clean HEAD Section
- Site Title
- Site Description
- Site Keywords
- Robots.txt file
- XML Site Map
- Canonical Link Identification
- Navigation – crawlable link structure, menu links, footer links, content links, no follow links, outbound links, link titles, link anchor text – Images and linking structures have a huge impact on your ranking.
- URL Structure, URL Keywords, static vs dynamic
- RSS feed
- SEO Page Optimization
- Page Titles (70 char)
- Page Descriptions
- Headings (h1, h2, h3) Title and heading tags are the most important factors that can influence your search engine ranking.
- SEO Content Optimization
- One topic per page is best with 250 to 700 words per page
- Images – alt text, title tag, image description
- On page keywords, keyword phrases, keyword research, Keyword Density is also an important factor that can influence how you rank
- On page text decoration – Decorations such as bold, italic and underline all have great impact over your on-page optimization.
- Content Length 250 to 700 words
- Duplicate content
- Design – Least important, Flash or Java of no value to SEO, Video & audio content of no value – should have an accompanying transcript if the words and phrases used are meant to be indexed by the engines.
- Visual Design and Ease of Use
- First Impression – Annoying, Pleasant, Clean Layout, Music, Pop-ups
- Compelling Content – Too Much, Too Little, Too basic, Pages too Long
- Overall Appearance – Design, Layout, Dark/Light, Colors, Appeal, Backgrounds
- Graphics – Too Flashy, Special Effects, Balanced with Text, Logos
- Clear Navigation – Information Easy to Find, Organized, Menus, Links
- Consistency – Header, Style, Navigation, Spacing,
- Easy to Read – Fonts, Text Size, Spelling, Paragraphs, Headings
- Up to Date or Old Info – Freshness of the Site & Info
- Contact Info – Phone, Address, Map,
- Local vs. Corporate – Info that applies to target audience
Off-Site SEO Execution and Distribution
#1 Social Media Engagement and Interaction – Likes, Shares & Comments
#2 Online Directories, Citations and Branding
#3 Links, Traffic, Popularity – Building Trust & Authority
SEO Monitoring, Management & On-Going Optimization
Many people think that you should be able to build an SEO-friendly website with optimized Search Engine-friendly content and then you are done. The site is optimized and you don’t need any ongoing SEO services. Unfortunately, the reality is that once you optimize the website, there is still much more work to be done. Effective Search Engine Optimization is not a “once and done” project. SEO is an on-going effort to monitor ranking results and make changes over time to improve the ranking position for specific keyword phrases.
SEO Monitoring & Management
Search Engines Change – search engines are constantly changing, so your SEO strategy and implementation must change to match
Website Standards Change – Websites need to be updated periodically to meet current web standards. As time goes on, users expect clearer content, precise navigational directives, cleaner and friendlier design, more specifically focused content, and easy-to-use interactive forms and features. SEOs specialize in providing feedback on user interface and user experience, as these are factors in on-page metrics that are of increasing importance to Google’s search algorithm.
Fresh Content and Fresh Links – All website in order to compete need to have “Freshness” in both content and links. Over the past 5 years, algorithm updates by Google have shown an increasing preference for websites with fresh, original and recent material. Ongoing link building over time is a very important component of SEO – when competing with other websites with similar content, the site with the best links from quality websites will typically rank higher.
Competitors Change – Competitors may be using all the SEO tactics mentioned to enhance their websites to rank higher. Today’s top ranking for your business may not last if you don’t continue to monitor and adjust your website over time.
SEO Monitoring & Tracking
Search Engine Optimization efforts take time, results are incremental and can often take weeks or months to show the effects of the work we have done.
When changes are made to a website we watch how those changes impact and affect ranking results. If we make changes today then we track the results 30 days out, 60 days out and in some cases 90 out from the change. We evaluate the ranking for the targeted keywords, eventually aiming to have your website rank improve over time for those keywords. Monthly ranking reports help us view progress as the optimization of the website plays out over time. Tracking and Ranking reports provide a snapshot of performance so we can know how if our SEO efforts are improving the position of your website.
If ranking is not improving or upward movement has stopped we make additional changes and adjustments and again track those changes over time.
Website Search Engine Optimization – SEO Seattle
IN Local Marketing Strategy for SEO Seattle
Start Attracting Quality Targeted Traffic Today!
Here is a basic Blueprint of what we do for clients when we perform Search Engine Optimization (SEO).
#1 – Build Relevance
Write Unique Content (using focused Keywords)
Generating quality content with a specific goal of providing information about a specific targeted topic.
#2 – Build Authority
Promote The Website
Expanded Content & Consistent improvement (BLOG/NEWSLETTER), Related Links
#3 – Build Brand
Multiply the Reach
Directories, Google Maps, Google Local, Google+, YouTube,
#4 – Build Reputation
Get Online Reviews
Get Customer Reviews and Get Referral Traffic through Social Media
Major Google Search Algorithm Updates in the past few years
Don’t get penalized for improper SEO Tactics or Strategies.
Do you know what each of these means?
Do you know what you need to do to avoid penalties and rank higher?
If not , You need an SEO Expert…
Goal: De-rank sites with low-quality content
Google Panda is a punitive algorithm used to assign a content quality score to web pages and down-rank sites with low-quality, spammy, or thin content. Initially, Panda was a filter rather than a part of Google’s core algorithm, but in January 2016, it was officially incorporated into the ranking algorithm. While this doesn’t mean that Panda is now applied to search results in real time, it does indicate that both getting filtered by and recovering from Panda now happens faster than before.
- Duplicate content
- Thin content
- User-generated spam
- Keyword stuffing
- Poor user experience
Goal: De-rank sites with spammy, manipulative link profiles
Google Penguin aims is also a punitive update intended to identify and down-rank sites with unnatural link profiles, deemed to be spamming the search results by using manipulative link tactics. Since late 2016, Penguin is part of Google’s core ranking algorithm and operates in real time, which means that penalties are now applied faster, and recovery also takes less time.
- Links coming from poor quality, “spammy” sites
- Links coming from sites created purely for SEO link building (PBNs)
- Links coming from topically irrelevant sites
- Paid links
- Links with overly optimized anchor text
Goal: De-rank sites with copyright infringement reports
Google’s Pirate Update was designed to prevent sites that have received numerous copyright infringement reports from ranking well in Google search. The majority of sites affected are relatively big and well-known websites that made pirated content (such as movies, music, or books) available to visitors for free, particularly torrent sites. That said, it still isn’t in Google’s power to follow through with the numerous new sites with pirated content that emerge literally every day.
- Pirated content
- High volume of copyright infringement reports
Goal: Produce more relevant search results by better understanding the meaning behind queries
Google Hummingbird is a major algorithm change that has to do with interpreting search queries, (particularly longer, conversational searches) and providing search results that match searcher intent, rather than individual keywords within the query.
While keywords within the query continue to be important, Hummingbird adds more strength to the meaning behind the query as a whole. The use of synonyms has also been optimized with Hummingbird; instead of listing results with the exact keyword match, Google shows more theme-related results in the SERPs that do not necessarily have the keywords from the query in their content.
- Exact-match keyword targeting
- Keyword stuffing
Goal: Provide high quality, relevant local search results
Google Pigeon (currently affecting searches in English only) dramatically altered the results Google returns for queries in which the searcher’s location plays a part. According to Google, Pigeon created closer ties between the local algorithm and the core algorithm, meaning that the same SEO factors are now being used to rank local and non-local Google results. This update also uses location and distance as a key factor in ranking the results.
Pigeon led to a significant (at least 50%) decline in the number of queries local packs are returned for, gave a ranking boost to local directory sites, and connected Google Web search and Google Map search in a more cohesive way.
- Poorly optimized pages
- Improper setup of a Google My Business page
- NAP inconsistency
- Lack of citations in local directories (if relevant)
Goal: Give mobile-friendly pages a ranking boost in mobile SERPs, and de-rank pages that aren’t optimized for mobile
Google’s Mobile Friendly Update (aka Mobilegeddon) is meant to ensure that pages optimized for mobile devices rank at the top of mobile search, and subsequently, down-rank pages that are not mobile friendly. Desktop searches have not been affected by the update.
Mobile friendliness is a page-level factor, meaning that one page of your site can be deemed mobile friendly and up-ranked, while the rest might fail the test.
- Lack of a mobile version of the page
- Improper viewport configuration
- Illegible content
- Plugin use
Goal: Deliver better search results based on relevance & machine learning
RankBrain is a machine learning system that helps Google better decipher the meaning behind queries, and serve best-matching search results in response to those queries.
While there is a query processing component in RankBrain, there also is a ranking component to it (when RankBrain was first announced, Google called it the third most important ranking factor). Presumably, RankBrain can somehow summarize what a page is about, evaluate the relevancy of search results, and teach itself to get even better at it with time.
The common understanding is that RankBrain, in part, relies on the traditional SEO factors (links, on-page optimization, etc.), but also looks at other factors that are query-specific. Then, it identifies the relevance features on the pages in the index, and arranges the results respectively in SERPs.
- Lack of query-specific relevance features
- Poor user experience
Goal: Deliver better, more diverse results based on the searcher’s location and the business’ address
The Possum update is the name for a number of recent changes in Google’s local ranking filter. After Possum, Google returns more varied results depending on the physical location of the searcher (the closer you are to a certain business physically, the more likely you’ll see it among local results) and the phrasing of the query (even close variations now produce different results). Somewhat paradoxically, Possum also gave a boost to businesses that are outside the physical city area. (Previously, if your business wasn’t physically located in the city you targeted, it was hardly ever included into the local pack; now this isn’t the case anymore.) Additionally, businesses that share an address with another business of a similar kind may now be de-ranked in the search results.
- Sharing a physical address with a similar business
- Competitors whose business address is closer to the searcher’s location
The latest of Google’s confirmed updates, Fred got its name from Google’s Gary Illyes, who jokingly suggested that all updates be named “Fred”. Google confirmed the update took place, but refused to discuss the specifics of it, saying simply that the sites that Fred targets are the ones that violate Google’s webmaster guidelines. However, the studies of affected sites show that the vast majority of them are content sites (mostly blogs) with low-quality articles on a wide variety of topics that appear to be created mostly for the purpose of generating ad or affiliate revenue.
- Low-value, ad-centered content
- Thin, affiliate-heavy content
- SEO Seattle is about optimizing a website to rank well in Search Engines.
- SEO Seattle helps you achieve higher placement on search engine results pages for keyword phrases that are relevant to your products and services.
- SEO Seattle will improve the quantity and quality of traffic to a web site from search engines.
- SEO Seattle helps qualify targeted traffic to find you because your site is optimized for phrases that will bring ROI
- SEO Seattle is the art of improving ranking over time in the search engines.
- SEO Seattle is marketing by understanding how search algorithms work and what human visitors might search for.
For more information about SEO check out these Resources:
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Search Engine Optimization in Seattle Washington
IN Local Marketing Seattle Washington