SEO Austin TX and SEO Services Austin TX start with and are part of, a broader strategy called Digital Marketing. Digital Marketing is the process of promoting a brand, products or services over the Internet.
Digital Marketing is also called:
Online Marketing – Internet Marketing – Web Marketing
What is Digital Marketing & Austin TX?
The EcoSystem of Digital Marketing
The broad scope of Digital Marketing includes Website Design and Management, Austin TX or Search Engine Optimization Austin TX, Email Marketing, Social Media, Reputation Management & Online Reviews, Mobile Marketing, Video Marketing, PPC Pay-Per-Click Advertising, and any promotional activities that are done via wireless media.
There are 7 main channels of digital marketing… We build these pillars on the FOUNDATION of a professional website with great design and customer experience (UX) built with Austin TX in mind from the ground up…
#1 Website Content / Branding
ALL Content should be on your Website
- Inbound Marketing or Attraction Marketing
- Case Studies, eBooks, Whitepapers, Checklists
- Blogs, Articles, Infographics, Videos, Posts
#2 SEO – Search Engine Optimization
93 Percent of All Digital Experiences begin with a Search Engine
- On-Site & Off Site Optimization
- Higher Ranking = More Traffic
#3 Email Marketing / CRM
- Outbound or Outreach Marketing
#4 Social Media / Reviews
#5 Mobile Marketing
#6 Video Marketing
#7 PPC / Paid Advertising
What is the Digital Marketing Process?
1. RESEARCH & PLAN
We Develop a Comprehensive Internet Presence Strategy
IN Local Marketing will work with your company to gain a complete understanding of your business, your goals, and what you want to accomplish. Then, we use proven methodologies and techniques to develop a personalized web presence strategy.
2. BUILD & IMPLEMENT
We Build Your Personalized Plan
At IN Local Marketing, we are local marketing & Austin TX professionals, who understand branding & web presence. Web presence is much more than having a website. We build and execute comprehensive online marketing campaigns. We build your brand online with the goal of bringing you more potential customers. Once we have a plan we distribute and optimize your campaign across the Web. Using our extensive media reach experience we boost your business visibility across the places where consumers are searching, surfing, and socializing online.
3. MONITOR & REVIEW
We Track, Analyze & Optimize Your Campaign
The foundation of what we do is always centered on getting results. We track and analyze your website traffic to measure your success, and we use those insights to optimize your results. We also proactively make adjustments to the Austin TX plan in order to improve those results.
4. REPORT RESULTS
We use Detailed Reports to Measure Your Results
Our detailed reports show you what’s working. You can access them at any time to see everything from clicks and contacts coming from your campaigns. And, you don’t have to make sense of it on your own. Your team is with you every step of the way.
Using Digital Marketing and Austin TX you can TARGET your Market to find buyers who are looking for your products or services.
What is Austin TX?
SEO Process & Flow
- SEO Consultation
- SEO Bench Marking
- SEO Keyword Research
- SEO Implementation
– On-site Optimization
- SEO Implementation
– Off-site Execution
- On-Going SEO
– Continual Improvement
- SEO Monitoring & Tracking
Developing an Austin TX Strategy
The first step in Search Engine Optimization is to evaluate a website and determine what the strategy will be going forward.
#1 Evaluate the Current Website
Every website has a Domain name, and that domain name has a history, good or bad. If your domain is brand new then it has no history. The age of your domain, the trust, and authority of your domain, the size of your website, the historical content of your website, all matter in how you currently rank in search and how difficult it will be to improve your SEO ranking in the future.
#2 Evaluate the Competitive Landscape
SEO ranking in search is not done in a vacuum. Ranking happens in a competitive environment where you are attempting to rank AGAINST other websites in your business category.
#3 Evaluate the Supporting Branding (Internet footprint)
How BROAD is your branding (company name, company information) on the internet? Is your brand or website on all of the internet directories? Is your brand or website represented on all the social media sites? Is your brand or website mentioned and linked to by other supporting websites, like associations, trade groups, partner websites?
What is SEO Benchmarking?
You have to know where you are at and where you have been, to know where you want to go…
A benchmark is simply a starting point. We must establish some points of reference for where a website currently stands. This includes on-site optimization and off-site optimization. It also includes traffic, search engine ranking, site structure, and content.
Once we know from an analytical and statistical standpoint how the website is performing we can begin to track the progress from month-to-month, quarter-to-quarter, or year-to-year.
As content is added or enhancements are made to the website, we can see how it affects the SEO ranking in search engines, which give key insights into what areas to focus on the most.
SEO Targeting Your Market
SEO is the process of designing, developing and monitoring a website in order to be:
- Indexed (found) by the automated agents that crawl the Internet
- Ranked well in the search engines for specific desired and targeted results.
SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content.
To use an analogy it is like shooting an arrow. Once you know “what” and “where” the target is in Austin TX SEO is the process of analyzing, aiming and calculating to achieve the successful hitting of the target. For instance, if you have a website you must determine who and where your “target” audience is and then optimize the website to hit (be found) by that target market. SEO is both a science and an art form. It takes knowledge, experience, and practice to achieve results.
SEO Content and Components
- SEO Site Structure
- Valid Compliant Code
- Clean HEAD Section
- Site Title
- Site Description
- Site Keywords
- Robots.txt file
- XML Site Map
- Canonical Link Identification
- Navigation – crawlable link structure, menu links, footer links, content links, no follow links, outbound links, link titles, link anchor text – Images and linking structures have a huge impact on your ranking.
- URL Structure, URL Keywords, static vs dynamic
- RSS feed
- SEO Page Optimization
- Page Titles (70 char)
- Page Descriptions
- Headings (h1, h2, h3) Title and heading tags are the most important factors that can influence your search engine ranking.
- SEO Content Optimization
- One topic per page is best with 250 to 700 words per page
- Images – alt text, title tag, image description
- On page keywords, keyword phrases, keyword research, Keyword Density is also an important factor that can influence how you rank
- On page text decoration – Decorations such as bold, italic and underline all have great impact over your on-page optimization.
- Content Length 250 to 700 words
- Duplicate content
- Design – Least important, Flash or Java of no value to SEO, Video & audio content of no value – should have an accompanying transcript if the words and phrases used are meant to be indexed by the engines.
- Visual Design and Ease of Use
- First Impression – Annoying, Pleasant, Clean Layout, Music, Pop-ups
- Compelling Content – Too Much, Too Little, Too basic, Pages too Long
- Overall Appearance – Design, Layout, Dark/Light, Colors, Appeal, Backgrounds
- Graphics – Too Flashy, Special Effects, Balanced with Text, Logos
- Clear Navigation – Information Easy to Find, Organized, Menus, Links
- Consistency – Header, Style, Navigation, Spacing,
- Easy to Read – Fonts, Text Size, Spelling, Paragraphs, Headings
- Up to Date or Old Info – Freshness of the Site & Info
- Contact Info – Phone, Address, Map,
- Local vs. Corporate – Info that applies to target audience
Off-Site SEO Execution and Distribution
#1 Social Media Engagement and Interaction – Likes, Shares & Comments
#2 Online Directories, Citations and Branding
#3 Links, Traffic, Popularity – Building Trust & Authority
SEO Monitoring, Management & On-Going Optimization
Many people think that you should be able to build an SEO-friendly website with optimized Search Engine-friendly content and then you are done. The site is optimized and you don’t need any ongoing SEO services. Unfortunately, the reality is that once you optimize the website, there is still much more work to be done. Effective Search Engine Optimization is not a “once and done” project. SEO is an on-going effort to monitor ranking results and make changes over time to improve the ranking position for specific keyword phrases.
SEO Monitoring & Management
Search Engines Change – search engines are constantly changing, so your SEO strategy and implementation must change to match
Website Standards Change – Websites need to be updated periodically to meet current web standards. As time goes on, users expect clearer content, precise navigational directives, cleaner and friendlier design, more specifically focused content, and easy-to-use interactive forms and features. SEOs specialize in providing feedback on user interface and user experience, as these are factors in on-page metrics that are of increasing importance to Google’s search algorithm.
Fresh Content and Fresh Links – All website in order to compete need to have “Freshness” in both content and links. Over the past 5 years, algorithm updates by Google have shown an increasing preference for websites with fresh, original and recent material. Ongoing link building over time is a very important component of SEO – when competing with other websites with similar content, the site with the best links from quality websites will typically rank higher.
Competitors Change – Competitors may be using all the SEO tactics mentioned to enhance their websites to rank higher. Today’s top ranking for your business may not last if you don’t continue to monitor and adjust your website over time.
SEO Monitoring & Tracking
Search Engine Optimization efforts take time, results are incremental and can often take weeks or months to show the effects of the work we have done.
When changes are made to a website we watch how those changes impact and affect ranking results. If we make changes today then we track the results 30 days out, 60 days out and in some cases 90 out from the change. We evaluate the ranking for the targeted keywords, eventually aiming to have your website rank improve over time for those keywords. Monthly ranking reports help us view progress as the optimization of the website plays out over time. Tracking and Ranking reports provide a snapshot of performance so we can know how if our SEO efforts are improving the position of your website.
If ranking is not improving or upward movement has stopped we make additional changes and adjustments and again track those changes over time.
Still on the Fence About SEO?
Search Engine Optimization (SEO) continues to be one of the most difficult things for many businesses to understand when it comes to online marketing.
The technical aspects and constant search engine updates can leave your head spinning. Then SEO benefits become blurred with social media, content marketing, and website usability (UX) which all add confusion for a business owner.
If you’re one of the many that don’t clearly understand SEO yet, then we encourage you to contact us.