Jurupa Valley CA

SEO is an Important part of Internet marketingSEO Jurupa Valley CA and SEO Services Jurupa Valley CA start with and are part of, a broader strategy called Digital Marketing. Digital Marketing is the process of promoting a brand, products or services over the Internet.

Digital Marketing is also called:
Online Marketing – Internet Marketing – Web Marketing

What is Digital Marketing & Jurupa Valley CA?

The EcoSystem of Digital Marketing

The broad scope of Digital Marketing includes Website Design and Management, Jurupa Valley CA or Search Engine Optimization Jurupa Valley CA, Email Marketing, Social Media, Reputation Management & Online Reviews, Mobile Marketing, Video Marketing, PPC Pay-Per-Click Advertising, and any promotional activities that are done via wireless media.

There are 7 main channels of digital marketing… We build these pillars on the FOUNDATION of a professional website with great design and customer experience (UX) built with Jurupa Valley CA in mind from the ground up… 

#1 Website Content / Branding

ALL Content should be on your Website

  • Inbound Marketing  or Attraction Marketing
  • Case Studies, eBooks, Whitepapers, Checklists
  • Blogs, Articles, Infographics, Videos, Posts

#2 SEO – Search Engine Optimization

93 Percent of All Digital Experiences begin with a Search Engine

  • On-Site & Off Site Optimization
  • Higher Ranking = More Traffic

#3 Email Marketing / CRM

  • Outbound or Outreach Marketing

#4 Social Media / Reviews

#5 Mobile Marketing

#6 Video Marketing

#7 PPC / Paid Advertising

What is the Digital Marketing Process?

1. RESEARCH & PLAN

Step 1

We Develop a Comprehensive Internet Presence Strategy
IN Local Marketing will work with your company to gain a complete understanding of your business, your goals, and what you want to accomplish. Then, we use proven methodologies and techniques to develop a personalized web presence strategy.

2. BUILD & IMPLEMENT

Step 2

We Build Your Personalized Plan
At IN Local Marketing, we are local marketing & Jurupa Valley CA professionals, who understand branding & web presence. Web presence is much more than having a website. We build and execute comprehensive online marketing campaigns. We build your brand online with the goal of bringing you more potential customers. Once we have a plan we distribute and optimize your campaign across the Web. Using our extensive media reach experience we boost your business visibility across the places where consumers are searching, surfing, and socializing online.

3. MONITOR & REVIEW

Step 3

We Track, Analyze & Optimize Your Campaign
The foundation of what we do is always centered on getting results. We track and analyze your website traffic to measure your success, and we use those insights to optimize your results. We also proactively make adjustments to the Jurupa Valley CA plan in order to improve those results.

4. REPORT RESULTS

Step 4

We use Detailed Reports to Measure Your Results
Our detailed reports show you what’s working. You can access them at any time to see everything from clicks and contacts coming from your campaigns. And, you don’t have to make sense of it on your own. Your team is with you every step of the way.

Using Digital Marketing and Jurupa Valley CA you can TARGET your Market to find buyers who are looking for your products or services.

Target your Market with SEO

What is Jurupa Valley CA?

SEO Stands for Search Engine Optimization.

Jurupa Valley CA is the process of determining who and where your “target” audience is and then optimizing the website to rank well (be found) for that target market.

  • Jurupa Valley CA is about optimizing a website to rank well in Search Engines.
  • Jurupa Valley CA helps you achieve higher placement on search engine results pages for keyword phrases that are relevant to your products and services.
  • Jurupa Valley CA will improve the quantity and quality of traffic to a web site from search engines.
  • Jurupa Valley CA helps qualify targeted traffic to find you because your site is optimized for phrases that will bring ROI
  • Jurupa Valley CA is the art of improving ranking over time in the search engines.
  • Jurupa Valley CA is marketing by understanding how search algorithms work and what human visitors might search for.

Search Engine Optimization – SEO

If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

Having a “Nice” or “Good Looking” Website is Not Enough…

If someone searches the Web for “your business” and “your location” will they find you or your competitor? If they find a directory site that lists businesses of your type, will your site be there? There are no guarantees that anybody “surfing the Net” will find what you have to offer… Unless you Optimize your Website!

You can promote your site through submission to search engines, directories, and other related site’s links pages, but getting listed prominently by the different search engines is a complicated endeavor involving many factors.

You can improve Your Google Ranking with Search Engine Optimization – Jurupa Valley CA!

To optimize your site for the search engines requires research, editing, time, and testing, not just “submission”. Each Search engine uses slightly different criteria, which can have a significant impact on the relevance of your site. There are products that you can buy to submit your URL to the major engines, and there are consulting companies that you can pay big money to do that for you.

Would you like to rank higher than your competition in Google by using Jurupa Valley CA?

We will get your website listed with the most important search engines and help you achieve better rankings. Our Search Engine Optimization (SEO) Package offers proven, ethical techniques that will drive quality traffic to your website.

Drive Traffic to Your Site by Choosing the Right Keywords for Jurupa Valley CA

Choosing the right keyword phrases is crucial to the success of SEO (Search Engine Optimization). We do the research to figure out what the most likely keyword phrases are that people would use to find your business in the search engines. We then take those keyword phrases and research the number of times they are searched for and the level of competition associated with each phrase. Finally, we provide you with a detailed report on which keyword phrases are right for you.

SEO Process and SEO Flow

Jurupa Valley CA – Search Engine Optimization Process

SEO Process & Flow

  1. SEO Consultation
  2. SEO Bench Marking
  3. SEO Keyword Research
  4. SEO Implementation
    – On-site Optimization
  5. SEO Implementation
    – Off-site Execution
  6. On-Going SEO
    – Continual Improvement
  7. SEO Monitoring & Tracking

Developing an Jurupa Valley CA Strategy

The first step in Search Engine Optimization is to evaluate a website and determine what the strategy will be going forward.

#1 Evaluate the Current Website

Every website has a Domain name, and that domain name has a history, good or bad. If your domain is brand new then it has no history. The age of your domain, the trust, and authority of your domain, the size of your website, the historical content of your website, all matter in how you currently rank in search and how difficult it will be to improve your SEO ranking in the future.

#2 Evaluate the Competitive Landscape

SEO ranking in search is not done in a vacuum. Ranking happens in a competitive environment where you are attempting to rank AGAINST other websites in your business category.

#3 Evaluate the Supporting Branding (Internet footprint)

How BROAD is your branding (company name, company information) on the internet? Is your brand or website on all of the internet directories?  Is your brand or website represented on all the social media sites? Is your brand or website mentioned and linked to by other supporting websites, like associations, trade groups, partner websites?

What is SEO Benchmarking?

You have to know where you are at and where you have been, to know where you want to go…

A benchmark is simply a starting point. We must establish some points of reference for where a website currently stands. This includes on-site optimization and off-site optimization. It also includes traffic, search engine ranking, site structure, and content.

Once we know from an analytical and statistical standpoint how the website is performing we can begin to track the progress from month-to-month, quarter-to-quarter, or year-to-year.

As content is added or enhancements are made to the website, we can see how it affects the SEO ranking in search engines, which give key insights into what areas to focus on the most.

SEO Targeting Your Market

SEO is the process of designing, developing and monitoring a website in order to be:

  1. Indexed (found) by the automated agents that crawl the Internet
  2. Ranked well in the search engines for specific desired and targeted results.

SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content.

Target Local Businesses Online With Local SEO & Search MarketingTo use an analogy it is like shooting an arrow. Once you know “what” and “where” the target is in Jurupa Valley CA SEO is the process of analyzing, aiming and calculating to achieve the successful hitting of the target. For instance, if you have a website you must determine who and where your “target” audience is and then optimize the website to hit (be found) by that target market. SEO is both a science and an art form. It takes knowledge, experience, and practice to achieve results.

SEO Content and Components

  1. SEO Site Structure
    1. Valid Compliant Code
    2. Clean HEAD Section
    3. Site Title
    4. Site Description
    5. Site Keywords
    6. Robots.txt file
    7. XML Site Map
    8. Canonical Link Identification
    9. Navigation – crawlable link structure, menu links, footer links, content links, no follow links, outbound links, link titles, link anchor text – Images and linking structures have a huge impact on your ranking.
    10. URL Structure, URL Keywords, static vs dynamic
    11. RSS feed
  1. SEO Page Optimization
    1. Page Titles (70 char)
    2. Page Descriptions
    3. Headings (h1, h2, h3) Title and heading tags are the most important factors that can influence your search engine ranking.
    4. Tags
    5. Categories
    6. Blogs
    7. Breadcrumbs
  1. SEO Content Optimization
    1. One topic per page is best with 250 to 700 words per page
    2. Images – alt text, title tag, image description
    3. On page keywords, keyword phrases, keyword research, Keyword Density is also an important factor that can influence how you rank
    4. On page text decoration – Decorations such as bold, italic and underline all have great impact over your on-page optimization.
    5. Content Length 250 to 700 words
    6. Duplicate content
    7. Design – Least important, Flash or Java of no value to SEO, Video & audio content of no value – should have an accompanying transcript if the words and phrases used are meant to be indexed by the engines.
  1. Visual Design and Ease of Use
    1. First Impression – Annoying, Pleasant, Clean Layout, Music, Pop-ups
    2. Compelling Content – Too Much, Too Little, Too basic, Pages too Long
    3. Overall Appearance – Design, Layout, Dark/Light, Colors, Appeal, Backgrounds
    4. Graphics – Too Flashy, Special Effects, Balanced with Text, Logos
    5. Clear Navigation – Information Easy to Find, Organized, Menus, Links
    6. Consistency – Header, Style, Navigation, Spacing,
    7. Easy to Read – Fonts, Text Size, Spelling, Paragraphs, Headings
    8. Up to Date or Old Info – Freshness of the Site & Info
    9. Contact Info – Phone, Address, Map,
    10. Local vs. Corporate – Info that applies to target audience

Off-Site SEO Execution and Distribution

#1 Social Media Engagement and Interaction – Likes, Shares & Comments

#2 Online Directories, Citations and Branding

#3 Links, Traffic, Popularity –  Building Trust & Authority

SEO Monitoring, Management & On-Going Optimization

Many people think that you should be able to build an SEO-friendly website with optimized Search Engine-friendly content and then you are done. The site is optimized and you don’t need any ongoing SEO services. Unfortunately, the reality is that once you optimize the website, there is still much more work to be done.  Effective Search Engine Optimization is not a “once and done” project. SEO is an on-going effort to monitor ranking results and make changes over time to improve the ranking position for specific keyword phrases.

SEO Monitoring & Management

Search Engines Change – search engines are constantly changing, so your SEO strategy and implementation must change to match

Website Standards Change – Websites need to be updated periodically to meet current web standards. As time goes on, users expect clearer content, precise navigational directives, cleaner and friendlier design, more specifically focused content, and easy-to-use interactive forms and features. SEOs specialize in providing feedback on user interface and user experience, as these are factors in on-page metrics that are of increasing importance to Google’s search algorithm.

Fresh Content and Fresh Links – All website in order to compete need to have “Freshness” in both content and links. Over the past 5 years, algorithm updates by Google have shown an increasing preference for websites with fresh, original and recent material. Ongoing link building over time is a very important component of SEO – when competing with other websites with similar content, the site with the best links from quality websites will typically rank higher.

Competitors Change – Competitors may be using all the SEO tactics mentioned to enhance their websites to rank higher. Today’s top ranking for your business may not last if you don’t continue to monitor and adjust your website over time.

SEO Monitoring & Tracking

Search Engine Optimization efforts take time, results are incremental and can often take weeks or months to show the effects of the work we have done.

When changes are made to a website we watch how those changes impact and affect ranking results. If we make changes today then we track the results 30 days out, 60 days out and in some cases 90 out from the change. We evaluate the ranking for the targeted keywords, eventually aiming to have your website rank improve over time for those keywords. Monthly ranking reports help us view progress as the optimization of the website plays out over time. Tracking and Ranking reports provide a snapshot of performance so we can know how if our SEO efforts are improving the position of your website.

If ranking is not improving or upward movement has stopped we make additional changes and adjustments and again track those changes over time.

IN Local Marketing Strategy for Jurupa Valley CA

Here is a basic Blueprint of what we do for clients when we perform Search Engine Optimization (Jurupa Valley CA).

#1 – Build Relevance

Write Unique Content (using focused Keywords)
Generating quality content with a specific goal of providing information about a specific targeted topic.

#2 – Build Authority

Promote The Website
Expanded Content & Consistent improvement (BLOG/NEWSLETTER), Related Links

#3 – Build Brand

Multiply the Reach
Directories, Google Maps, Google Local, Google+, YouTube,

#4 – Build Reputation

Get Online Reviews
Get Customer Reviews and Get Referral Traffic through Social Media

Still on the Fence About SEO?

Search Engine Optimization (SEO)  continues to be one of the most difficult things for many businesses to understand when it comes to online marketing.

The technical aspects and constant search engine updates can leave your head spinning. Then SEO benefits become blurred with social media, content marketing, and website usability (UX) which all add confusion for a business owner.

If you’re one of the many that don’t clearly understand SEO yet, then we encourage you to contact us.

Ready to Get Started?

Are you ready to dominate the digital market? Or just want to learn more about Jurupa Valley CA, what we do and how we do it?

We would love to hear from you!

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Phenomenal

My experience with Glenn has been phenomenal. His work in setting up a public website for my books, articles and...

Richard Murray

IN Local Marketing
5.0
2017-11-08T10:33:25+00:00

Richard Murray

My experience with Glenn has been phenomenal. His work in setting up a public website for my books, articles and audio resources was outstanding. Glenn is both creative and responsive, a rare combination. My jaw dropped at the final product. I heartily recommend his services.

They Blew my Expectations Out of the Water

I hired this company for complex web design. They blew my expectations out of the water. I didn't expect it...

Lissa S.

IN Local Marketing
5.0
2018-05-29T13:03:06+00:00

Lissa S.

I hired this company for complex web design. They blew my expectations out of the water. I didn't expect it to be so well engineered to my audience and targeted to my local market. They certainly understand how to properly construct a website that has all the necessary functions to acquire new prospects for a service or product. My website has been receiving organic traffic at a pretty considerable pace in a short period of time. I don't think that's blind luck! I was able to communicate with a service representative any time I had a question or needed assistance. I felt like I was valued as a customer and taken seriously throughout the entirety of this project. With that in mind, this is a company I would recommend for your web design project, whether you're local or non-local to them.

First Class Professionals

Glenn and his team at IN Local Marketing are first class professionals and always go above and beyond to make...

Andy F

IN Local Marketing
5.0
2017-11-08T10:34:08+00:00

Andy F

Glenn and his team at IN Local Marketing are first class professionals and always go above and beyond to make sure that the job is done right! I highly recommend them!

I’ve seen an ROI already

Having IN Local Marketing do my SEO was not a mistake. I've seen an ROI already in just a few...

Beth R.

IN Local Marketing
5.0
2018-06-13T10:16:52+00:00

Beth R.

Having IN Local Marketing do my SEO was not a mistake. I've seen an ROI already in just a few months. Glenn is always available by phone and answers any questions I have. He is very professional and knowledgeable regarding SEO. Before I met Glenn, I was struggling profusely with getting my business ranked. Thankful for honest marketers like Glenn from IN Local Marketing. I will continue doing business with Glenn and hopefully, maintain stable results!

Knowledgeable and Does Quality Work

I've known Glenn for years and he is a man of integrity who is knowledgeable and does quality work.

Jerry S - Columbia Life Church

IN Local Marketing
5.0
2017-11-08T10:35:31+00:00

Jerry S - Columbia Life Church

I've known Glenn for years and he is a man of integrity who is knowledgeable and does quality work.

Highly Recommend

Very easy to work with and very knowledgeable. Our Website went from being on the second and third page to the...

Colton - Chevs of the 40s

IN Local Marketing
5.0
2017-11-08T10:36:29+00:00

Colton - Chevs of the 40s

Very easy to work with and very knowledgeable. Our Website went from being on the second and third page to the top of the first. Highly recommend to anyone trying to increase web traffic!

Exceptional Service

Since 2010 IN local has been my exclusive internet marketing company. They built my website and have managed the website...

Phillip Merrill

IN Local Marketing
5.0
2017-11-08T10:37:07+00:00

Phillip Merrill

Since 2010 IN local has been my exclusive internet marketing company. They built my website and have managed the website providing exceptional service. The SEO work they have done has propelled my company to the top of the google search results. I would highly recommend them for your website and SEO needs.

Complete Professionalism

I hired Glenn to create and effectively manage my business website. The return on my investment since working with Glenn...

Kathryn A. Messer

IN Local Marketing
5.0
2017-11-08T10:38:01+00:00

Kathryn A. Messer

I hired Glenn to create and effectively manage my business website. The return on my investment since working with Glenn can be summed up with one word: Outstanding. Everything from the most complicated development processes, to ongoing updates and changes, were acted upon with complete professionalism. I couldn't be more pleased with the results.

Innovative Thinker

Glenn is an innovative thinker and a networking go-getter. His interpersonal skills are remarkable and his energy is impressive.
Travis Rogers Jr. - The Sentinel & Rural News

 

IN Local Marketing
5.0
2018-03-28T19:59:11+00:00
Travis Rogers Jr. - The Sentinel & Rural News

 

Glenn is an innovative thinker and a networking go-getter. His interpersonal skills are remarkable and his energy is impressive.

First Page Magic

They applied some first-page magic to my business and I haven't steered away from them ever since.

Show Chandra

IN Local Marketing
5.0
2018-06-01T15:29:38+00:00

Show Chandra

They applied some first-page magic to my business and I haven't steered away from them ever since.

I Remain on the First Page

I appreciate the leaps and bounds this company has gone through to ensure the success of my small business. I...

Hogsetto Dessa

IN Local Marketing
5.0
2018-06-01T15:31:34+00:00

Hogsetto Dessa

I appreciate the leaps and bounds this company has gone through to ensure the success of my small business. I remain on the first page of my niche and because of it, I've been able to make more than enough money to start looking in a different direction. Before it was the same old stresses, but since hiring Glenn, things have turned around for the better. I look forward to a continued partnership.

Wonderful to work with such a Professional Group of People

It is wonderful to work with such a professional group of people. I would recommend them to my family and...

Jeffrey John Sanders

IN Local Marketing
5.0
2018-05-29T12:47:52+00:00

Jeffrey John Sanders

It is wonderful to work with such a professional group of people. I would recommend them to my family and friends and not be worried they would tarnish my name. They have backed up everything they promise they would. It is a pleasure to work with them and I will continue to in the future.

Professional, Accountable, and Consistent

Glenn has been phenomenal throughout this entire marketing campaign. He's professional, accountable, and consistent, which are highly valuable traits for...

Carmella Zartman

IN Local Marketing
5.0
2018-05-29T12:53:17+00:00

Carmella Zartman

Glenn has been phenomenal throughout this entire marketing campaign. He's professional, accountable, and consistent, which are highly valuable traits for someone in charge of most of the marketing for your business. Glenn knows his local SEO and has proved it with the results he has brought me. To say I'm impressed is an understatement.

Customer Service…Second to None

The customer service I receive from Glenn is always second to none. He's very reliable and knowledgeable regarding favorable information...

Nannie Cutchin

IN Local Marketing
5.0
2018-05-29T12:55:16+00:00

Nannie Cutchin

The customer service I receive from Glenn is always second to none. He's very reliable and knowledgeable regarding favorable information that'd usually kept hidden. SEO and digital marketing are like an entirely different beast this day and age, so getting someone competent to manage it is no easy task. I finally found the right fit with Glenn of IN Local Marketing.

They can be Trusted.

Some of the most effective marketing strategies I've ever seen put to use is from IN Local Marketing. They get...

Serena Michelsen

IN Local Marketing
5.0
2018-05-29T12:56:14+00:00

Serena Michelsen

Some of the most effective marketing strategies I've ever seen put to use is from IN Local Marketing. They get results and actually prove to you what they're doing month to month. They can be trusted.

Took Care of all my Digital Marketing Needs

They really helped me out of the confusing and bewildered state I was in when it came to designing a...

Elliott G.

IN Local Marketing
5.0
2018-05-29T12:58:04+00:00

Elliott G.

They really helped me out of the confusing and bewildered state I was in when it came to designing a web presence, website, and local citations and listings. It all seemed like Greek to me, so they took care of all my digital marketing needs. Another thing I liked was if they didn't specialize in it, they referred me to someone who did. Made my life so much easier not having to go on a wild goose chase!

Have Helped our Business Tremendously

Have helped our real estate flipping business tremendously with their local support to our SEO and website development. Their team...

Jared S.

IN Local Marketing
5.0
2018-05-29T13:00:32+00:00

Jared S.

Have helped our real estate flipping business tremendously with their local support to our SEO and website development. Their team is easy to get in contact with and their managers update on the status of campaigns every month. The reports are detailed and allow us to see where we are performing the most effectively. This enables us to target the audience who gives us the most engagement and strengthen it even more. We also know where we are lacking and can build foundational ground for improvement. Special thanks to IN Local Marketing for shedding light on this information.

Happy to Recommend

Happy to recommend IN Local Marketing to anyone looking for web design or SEO help. They have been helping me...

Kristen E.

IN Local Marketing
5.0
2018-05-29T13:01:41+00:00

Kristen E.

Happy to recommend IN Local Marketing to anyone looking for web design or SEO help. They have been helping me set up an online presence for my small business. They have walked me through the process of online marketing and have really dumbed down a lot of the technical information so that it's comprehensive for me. My website has started giving me that professional presence and it makes me feel confident when servicing my customers. I have IN Local Marketing to thank for this. I recommend their services to anyone looking to get established in the online space.
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