SEO Medford Oregon

Serving: Medford Oregon | Grants Pass Oregon | Cave Junction Oregon | Ashland Oregon | Roseburg Oregon

SEO Medford Oregon is about Internet Marketing which is also referred to as:
Online Marketing – Digital Marketing – Web Marketing

SEO Medford Oregon or Internet Marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, website management, customer review management, paid internet advertising, and any promotional activities that are done via wireless media.

SEO Medford Oregon – Internet Marketing – Online Marketing – Digital Marketing

Website Marketing
Social Media Marketing
Content Marketing
Inbound Marketing
Email Marketing
Organic Search Marketing
Paid Search Marketing
SEO Medford Oregon

internet marketing SEO Medford Oregon

Internet Marketing

Why Internet Marketing is Important?

The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide.

The effectiveness internet marketing can be measured using web analytics and cost-volume-profit analysis tools. There are many facets of Internet marketing so knowing whether your efforts are giving the return on investment that you want for your business is important.

No matter whether you sell products online or not, Internet Marketing can benefit any business. The most important aspect and the primary purpose of all marketing is to build your brand.

Online Marketing SEO Medford Oregon - Retail Sales

Online Marketing – Retail Sales

Marketing on the internet can involve:

  • E commerce
  • Affiliate Marketing
  • Display Advertising
  • Email Marketing
  • Inbound Marketing
  • Content Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Online Directory Marketing

We Create a Custom Online Marketing Strategy

Together, our knowledge of technology and experience get you results.

At IN Local Marketing, we use proven strategies and formulas that combine technology and experience to get you more local customers, and we do it all for you, so you can focus on doing what you do best, running your business.


We Develop a Comprehensive Internet Presence Strategy

IN Local Marketing will work with your company to gain a complete understanding of your business, your goals, and what you want to accomplish. Then, we use proven methodologies and techniques to develop a personalized web presence strategy.


We Build Your Personalized Plan

At IN Local Marketing, we are local marketing professionals, who understand web presence. Web presence is much more than having a website. We build and execute comprehensive online marketing campaigns. We build your brand online with the goal of bringing you more potential customers. Once we have a plan we distribute and optimize your campaign across the Web. Using our extensive media reach experience we boost your business visibility across the places where consumers are searching, surfing, and socializing online.


We Track, Analyze & Optimize Your Campaign

The foundation of what we do is always centered on getting results. We track and analyze your Internet activity to measure your success, and we use those insights to optimize your results. We also proactively make adjustments and in order to improve those results.


We use Detailed Reports to Measure Your Results

Our detailed reports show you what’s working. You can access them any time to see everything from clicks and contacts coming from your campaigns. And, you don’t have to make sense of it on your own. Your team is with you every step of the way.


SEO Medford Oregon – Search Engine Optimization

What is SEO Medford Oregon?

SEO Stands for Search Engine Optimization.

SEO is the process of determining who and where your “target” audience is and then optimizing the website to rank well (be found) for that target market.

Search Engine Optimization - SEO

If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

Having a “Nice” or “Good Looking” Website is Not Enough…

If someone searches the Web for “your business” and “your location” will they find you or your competitor? If they find a directory site that lists businesses of your type, will your site be there? There are no guarantees that anybody “surfing the Net” will find what you have to offer… Unless you Optimize your Website!
You can promote your site through submission to search engines, directories, and other related site’s links pages, but getting listed prominently by the different search engines is a complicated endeavor involving many factors.

You can improve Your Google Ranking with Search Engine Optimization (SEO)!

To optimize your site for the search engines requires research, editing, time, and testing, not just “submission”. Each Search engine uses slightly different criteria, which can have a significant impact on the relevance of your site. There are products that you can buy to submit your URL to the major engines, and there are consulting companies that you can pay big money to do that for you.

Would you like to rank higher than your competition in Google?

We will get your website listed with the most important search engines and help you achieve better rankings. Our Search Engine Optimization (SEO) Package offers proven, ethical techniques that will drive quality traffic to your website.

Drive Traffic to Your Site by Choosing the Right Keywords

Choosing the right keyword phrases is crucial to the success of SEO (Search Engine Optimization). We do the research to figure out what the most likely keyword phrases are that people would use to find your business in the search engines. We then take those keyword phrases and research the number of times they are searched for and the level of competition associated with each phrase. Finally, we provide you with a detailed report on which keyword phrases are right for you.

SEO Process and SEO Flow SEO Medford Oregon

SEO Medford Oregon – Search Engine Optimization Process

SEO Process & Flow

  1. SEO Consultation
  2. SEO Bench Marking
  3. SEO Keyword Research
  4. SEO Implementation
    – On-site Optimization
  5. SEO Implementation
    – Off-site Execution
  6. On-Going SEO
    – Continual Improvement
  7. SEO Monitoring & Tracking

Developing an SEO Medford Oregon Strategy

The first step in Search Engine Optimization is to evaluate a website and determine what the strategy will be going forward.

#1 Evaluate the Current Website

Every website has a Domain name, and that domain name has a history, good or bad. If your domain is brand new then it has no history. The age of your domain, the trust and authority of your domain, the size of your website, the historical content of your website, all matter in how you currently rank in search and how difficult it will be to improve your SEO ranking in the future.

#2 Evaluate the Competitive Landscape

SEO ranking in search is not done in a vacuum. Ranking happens in a competitive environment where you are attempting to rank AGAINST other websites in your business category.

#3 Evaluate the Supporting Branding (Internet footprint)

How BROAD is your branding (company name, company information) on the internet? Is your brand or website on all of the internet directories?  Is your brand or website represented on all the social media sites? Is your brand or website mentioned and linked to by other supporting websites, like associations, trade groups, partner websites?

What is SEO Benchmarking?

You have to know where you are at and where you have been, to know where you want to go…

A benchmark is simply a starting point. We must establish some points of reference of where a website currently stands. This includes on-site optimization and off-site optimization. It also includes traffic, search engine ranking, site structure, and content.

Once we know from an analytical and statistical standpoint how the website is performing we can begin to track the progress from month-to-month, quarter-to-quarter, or year-to-year.

As content is added or enhancements are made to the website, we can see how it affects the SEO ranking in search engines, which give key insights into what areas to focus on the most.

SEO Targeting Your Market

SEO is the process of designing, developing and monitoring a website in order to be:

  1. Indexed (found) by the automated agents that crawl the Internet
  2. Ranked well in the search engines for specific desired and targeted results.

SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content.

Target Local Business Online With Local Search MarketingTo use an analogy it is like shooting an arrow. Once you know “what” and “where” the target is in SEO Medford Oregon, SEO is the process of analyzing, aiming and calculating to achieve the successful hitting of the target. For instance, if you have a website you must determine who and where your “target” audience is and then optimize the website to hit (be found) by that target market. SEO is both a science and an art form. It takes knowledge, experience, and practice to achieve results.

SEO Content and Components

  1. SEO Site Structure
    1. Valid Compliant Code
    2. Clean HEAD Section
    3. Site Title
    4. Site Description
    5. Site Keywords
    6. Robots.txt file
    7. XML Site Map
    8. Canonical Link Identification
    9. Navigation – crawlable link structure, menu links, footer links, content links, no follow links, outbound links, link titles, link anchor text – Images and linking structures have a huge impact on your ranking.
    10. URL Structure, URL Keywords, static vs dynamic
    11. RSS feed
  1. SEO Page Optimization
    1. Page Titles (70 char)
    2. Page Descriptions
    3. Headings (h1, h2, h3) Title and heading tags are the most important factors that can influence your search engine ranking.
    4. Tags
    5. Categories
    6. Blogs
    7. Breadcrumbs
  1. SEO Content Optimization
    1. One topic per page is best with 250 to 700 words per page
    2. Images – alt text, title tag, image description
    3. On page keywords, keyword phrases, keyword research, Keyword Density is also an important factor that can influence how you rank
    4. On page text decoration – Decorations such as bold, italic and underline all have great impact over your on-page optimization.
    5. Content Length 250 to 700 words
    6. Duplicate content
    7. Design – Least important, Flash or Java of no value to SEO, Video & audio content of no value – should have an accompanying transcript if the words and phrases used are meant to be indexed by the engines.
  1. Visual Design and Ease of Use
    1. First Impression – Annoying, Pleasant, Clean Layout, Music, Pop-ups
    2. Compelling Content – Too Much, Too Little, Too basic, Pages too Long
    3. Overall Appearance – Design, Layout, Dark/Light, Colors, Appeal, Backgrounds
    4. Graphics – Too Flashy, Special Effects, Balanced with Text, Logos
    5. Clear Navigation – Information Easy to Find, Organized, Menus, Links
    6. Consistency – Header, Style, Navigation, Spacing,
    7. Easy to Read – Fonts, Text Size, Spelling, Paragraphs, Headings
    8. Up to Date or Old Info – Freshness of the Site & Info
    9. Contact Info – Phone, Address, Map,
    10. Local vs. Corporate – Info that applies to target audience

Off-Site SEO Execution and Distribution

#1 Social Media Engagement and Interaction – Likes, Shares & Comments

#2 Online Directories, Citations and Branding

#3 Links, Traffic, Popularity –  Building Trust & Authority

SEO Monitoring, Management & On-Going Optimization

Many people think that you should be able to build an SEO-friendly website with optimized Search Engine-friendly content and then you are done. The site is optimized and you don’t need any ongoing SEO services. Unfortunately, the reality is that once you optimize the website, there is still much more work to be done.  Effective Search Engine Optimization is not a “once and done” project. SEO is an on-going effort to monitor ranking results and make changes over time to improve the ranking position for specific keyword phrases.

SEO Monitoring & Management

Search Engines Change – search engines are constantly changing, so your SEO strategy and implementation must change to match

Website Standards Change – Websites need to be updated periodically to meet current web standards. As time goes on, users expect clearer content, precise navigational directives, cleaner and friendlier design, more specifically focused content, and easy-to-use interactive forms and features. SEOs specialize in providing feedback on user interface and user experience, as these are factors in on-page metrics that are of increasing importance to Google’s search algorithm.

Fresh Content and Fresh Links – All website in order to compete need to have “Freshness” in both content and links. Over the past 5 years, algorithm updates by Google have shown an increasing preference for websites with fresh, original and recent material. Ongoing link building over time is a very important component of SEO – when competing with other websites with similar content, the site with the best links from quality websites will typically rank higher.

Competitors Change – Competitors may be using all the SEO tactics mentioned to enhance their websites to rank higher. Today’s top ranking for your business may not last if you don’t continue to monitor and adjust your website over time.

SEO Monitoring & Tracking

Search Engine Optimization efforts take time, results are incremental and can often take weeks or months to show the effects of the work we have done.

When changes are made to a website we watch how those changes impact and affect ranking results. If we make changes today then we track the results 30 days out, 60 days out and in some cases 90 out from the change. We evaluate the ranking for the targeted keywords, eventually aiming to have your website rank improve over time for those keywords. Monthly ranking reports help us view progress as the optimization of the website plays out over time. Tracking and Ranking reports provide a snapshot of performance so we can know how if our SEO efforts are improving the position of your website.

If ranking is not improving or upward movement has stopped we make additional changes and adjustments and again track those changes over time.

Website Search Engine Optimization – SEO Medford Oregon

IN Local Marketing Strategy for SEO Medford Oregon

Start Attracting Quality Targeted Traffic Today!

Here is a basic Blueprint of what we do for clients when we perform Search Engine Optimization (SEO).

#1 – Build Relevance

Write Unique Content (using focused Keywords)
Generating quality content with a specific goal of providing information about a specific targeted topic.

#2 – Build Authority

Promote The Website
Expanded Content & Consistent improvement (BLOG/NEWSLETTER), Related Links

#3 – Build Brand

Multiply the Reach
Directories, Google Maps, Google Local, Google+, YouTube,

#4 – Build Reputation

Get Online Reviews
Get Customer Reviews and Get Referral Traffic through Social Media

In Short:

  • SEO Medford Oregon is about optimizing a website to rank well in Search Engines.
  • SEO Medford Oregon helps you achieve higher placement on search engine results pages for keyword phrases that are relevant to your products and services.
  • SEO Medford Oregon will improve the quantity and quality of traffic to a web site from search engines.
  • SEO Medford Oregon helps qualify targeted traffic to find you because your site is optimized for phrases that will bring ROI
  • SEO Medford Oregon is the art of improving ranking over time in the search engines.
  • SEO Medford Oregon is marketing by understanding how search algorithms work and what human visitors might search for.
SEO Medford Oregon Traffic Equals Money

SEO Traffic Equals Money

SEO Trainging & SEO Education
Plumber SEOContractor SEOElectrician SEOElectrician SEORestaurant SEOKarate SEO

Ready to Get Started?

Are you ready to dominate the digital market? Or just want to learn more about what we do and how we do it?

We would love to hear from you!

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SEO Medford Oregon
Search Engine Optimization in Medford Oregon
$$ (360) 635-7991 IN Local Marketing SEO Medford Oregon
IN Local Marketing Medford Oregon
Medford Oregon

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My experience with Glenn has been phenomenal. His work in setting up a public website for my books, articles and...

Richard Murray

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Jerry S - Columbia Life Church

I've known Glenn for years and he is a man of integrity who is knowledgeable and does quality work.

Highly Recommend

Very easy to work with and very knowledgeable. Our Website went from being on the second and third page to the...

Colton - Chevs of the 40s

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Innovative Thinker

Glenn is an innovative thinker and a networking go-getter. His interpersonal skills are remarkable and his energy is impressive.
Travis Rogers Jr. - The Sentinel & Rural News


IN Local Marketing
Travis Rogers Jr. - The Sentinel & Rural News


Glenn is an innovative thinker and a networking go-getter. His interpersonal skills are remarkable and his energy is impressive.

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