SEARCH ENGINE MARKETING
SEO | SEM | PPC...
We've got acronyms for days.
Search Engine Marketing is conceptually simple practice, but very complex in its application. In short, Search Engine Marketing (SEM) is a form of internet marketing in which many different techniques are employed - such as Search Engine Optimization (SEO) and Pay Per Click listings (PPC), for example - to increase a websites visibility in search.
If that all sounds too technical and complicated for you, don't worry, that's what we're here for.
SEO,SEM... WHAT'S THE DIFFERENCE?
HERE'S AN ANALOGY THAT MIGHT BE HELPFUL...
Let's visualize a shepherd and his sheep as he attempts to herd the flock into their pen. The sheep in this analogy are the various consumers perusing the internet looking for goods and services. The shepherd here is Search Engine Marketing. In order for the shepherd to efficiently herd his flock where he wants it to go, he will employ some time-honored techniques and strategies to see the best results. He might use a horse (Search Engine Optimization) gaining a higher vantage point to better see the whole of the flock. He may also use a sheep dog (Pay Per Click Advertising) to shore up the herd and reign in stragglers.
If the goal is getting the sheep (internet traffic) into the pen (your website), the shepherd (Search Engine Marketing) has many tools that he can tap into.
SEM drives web traffic to you
Interested in learning more about the Search Engine Marketing techniques we employ?
CHECK OUT THE LINKS BELOW
Get started on your journey to success today!
Let INLOCAL Marketing revitalize your website and help drive customers to your front door.
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