Search Engine Optimization - SEO
Having a “Nice” or “Good Looking” Website is Not Enough…
If someone searches the Web for “your business” and “your location” will they find you or your competitor? If they find a directory site that lists businesses of your type, will your site be there? There are no guarantees that anybody “surfing the Net” will find what you have to offer… Unless you Optimize your Website!
You can promote your site through submission to search engines, directories, and other related site’s links pages, but getting listed prominently by the different search engines is a complicated endeavor involving many factors.
Basic SEO (Search Engine Optimization) includes:
- Customized Meta tags for each page of your website.
- Customized Heading or Title tags that include your keywords.
- Customized copy for your pages that include your keyword phrases.
- Title Tags for your links, images and directories within your website.
- SEO friendly site map of your website.
- Optimized text navigation of your website.
- Optimization of linking within your website.
When the search engine optimization process has been completed and your website is attracting quality traffic, we will focus “Goal Conversion.” Your website’s conversion ratio compares the number of visitors to your website to the number of visitors who take a favorable action, such as making a purchase, filling out an online form, or calling you.
Submitting Your Website to Google and Search Engines As part of our search engine optimization service, we submit your website URL and your site map to the most important Search Engines and Directories. Liberation Multimedia manually submits your website ensuring your entire website will be indexed by the search engines in a shorter period of time.
Our search engine submission process includes:
- Creating and submitting a current site map of your website.
- Submitting your website to the most appropriate site categories for your site.
- Manual submission to the major Search Engines including but not limited to: Google, DMOZ, Yahoo, BING (msn), AOL Search, Netscape, Ask, About, HotBot, Dogpile and Lycos.
- Including your website with industry specific directories.
Areas of your website that we focus on include:
- Website Design
- Page Architecture
- Site Navigation
- File Names
- HTML Coding
- Website Content
Major Google Search Algorithm Updates
in the past few years
Do you know what each of these means?
Do you know what you need to do to avoid penalties and rank higher?
If not , You need an SEO Expert…
Goal: De-rank sites with low-quality content
Google Panda is an punitive algorithm used to assign a content quality score to webpages and down-rank sites with low-quality, spammy, or thin content. Initially, Panda was a filter rather than a part of Google’s core algorithm, but in January 2016, it was officially incorporated into the ranking algo. While this doesn’t mean that Panda is now applied to search results in real time, it does indicate that both getting filtered by and recovering from Panda now happens faster than before.
- Duplicate content
- Thin content
- User-generated spam
- Keyword stuffing
- Poor user experience
Goal: De-rank sites with spammy, manipulative link profiles
Google Penguin aims is also a punitive update intended to identify and down-rank sites with unnatural link profiles, deemed to be spamming the search results by using manipulative link tactics. Since late 2016, Penguin is part of Google’s core ranking algo and operates in real time, which means that penalties are now applied faster, and recovery also takes less time.
- Links coming from poor quality, “spammy” sites
- Links coming from sites created purely for SEO link building (PBNs)
- Links coming from topically irrelevant sites
- Paid links
- Links with overly optimized anchor text
Goal: De-rank sites with copyright infringement reports
Google’s Pirate Update was designed to prevent sites that have received numerous copyright infringement reports from ranking well in Google search. The majority of sites affected are relatively big and well-known websites that made pirated content (such as movies, music, or books) available to visitors for free, particularly torrent sites. That said, it still isn’t in Google’s power to follow through with the numerous new sites with pirated content that emerge literally every day.
- Pirated content
- High volume of copyright infringement reports
Goal: Produce more relevant search results by better understanding the meaning behind queries
Google Hummingbird is a major algorithm change that has to do with interpreting search queries, (particularly longer, conversational searches) and providing search results that match searcher intent, rather than individual keywords within the query.
While keywords within the query continue to be important, Hummingbird adds more strength to the meaning behind the query as a whole. The use of synonyms has also been optimized with Hummingbird; instead of listing results with the exact keyword match, Google shows more theme-related results in the SERPs that do not necessarily have the keywords from the query in their content.
- Exact-match keyword targeting
- Keyword stuffing
Goal: Provide high quality, relevant local search results
Google Pigeon (currently affecting searches in English only) dramatically altered the results Google returns for queries in which the searcher’s location plays a part. According to Google, Pigeon created closer ties between the local algorithm and the core algorithm, meaning that the same SEO factors are now being used to rank local and non-local Google results. This update also uses location and distance as a key factor in ranking the results.
Pigeon led to a significant (at least 50%) decline in the number of queries local packs are returned for, gave a ranking boost to local directory sites, and connected Google Web search and Google Map search in a more cohesive way.
- Poorly optimized pages
- Improper setup of a Google My Business page
- NAP inconsistency
- Lack of citations in local directories (if relevant)
Goal: Give mobile friendly pages a ranking boost in mobile SERPs, and de-rank pages that aren’t optimized for mobile
Google’s Mobile Friendly Update (aka Mobilegeddon) is meant to ensure that pages optimized for mobile devices rank at the top of mobile search, and subsequently, down-rank pages that are not mobile friendly. Desktop searches have not been affected by the update.
Mobile friendliness is a page-level factor, meaning that one page of your site can be deemed mobile friendly and up-ranked, while the rest might fail the test.
- Lack of a mobile version of the page
- Improper viewport configuration
- Illegible content
- Plugin use
Goal: Deliver better search results based on relevance & machine learning
RankBrain is a machine learning system that helps Google better decipher the meaning behind queries, and serve best-matching search results in response to those queries.
While there is a query processing component in RankBrain, there also is a ranking component to it (when RankBrain was first announced, Google called it the third most important ranking factor). Presumably, RankBrain can somehow summarize what a page is about, evaluate the relevancy of search results, and teach itself to get even better at it with time.
The common understanding is that RankBrain, in part, relies on the traditional SEO factors (links, on-page optimization, etc.), but also looks at other factors that are query-specific. Then, it identifies the relevance features on the pages in the index, and arranges the results respectively in SERPs.
- Lack of query-specific relevance features
- Poor user experience
Goal: Deliver better, more diverse results based on the searcher’s location and the business’ address
The Possum update is the name for a number of recent changes in Google’s local ranking filter. After Possum, Google returns more varied results depending on the physical location of the searcher (the closer you are to a certain business physically, the more likely you’ll see it among local results) and the phrasing of the query (even close variations now produce different results). Somewhat paradoxically, Possum also gave a boost to businesses that are outside the physical city area. (Previously, if your business wasn’t physically located in the city you targeted, it was hardly ever included into the local pack; now this isn’t the case anymore.) Additionally, businesses that share an address with another business of a similar kind may now be de-ranked in the search results.
- Sharing a physical address with a similar business
- Competitors whose business address is closer to the searcher’s location
The latest of Google’s confirmed updates, Fred got its name from Google’s Gary Illyes, who jokingly suggested that all updates be named “Fred”. Google confirmed the update took place, but refused to discuss the specifics of it, saying simply that the sites that Fred targets are the ones that violate Google’s webmaster guidelines. However, the studies of affected sites show that the vast majority of them are content sites (mostly blogs) with low-quality articles on a wide variety of topics that appear to be created mostly for the purpose of generating ad or affiliate revenue.
- Low-value, ad-centered content
- Thin, affiliate-heavy content
Start Attracting Quality Targeted Traffic Today!
Here is a basic Blueprint of what we do for clients when we perform Search Engine Optimization (SEO).
#1 – Build Relevance
Write Unique Content (using focused Keywords)
Generating quality content with a specific goal of providing information about a specific targeted topic.
#2 – Build Authority
Promote The Website
Expanded Content & Consistent improvement (BLOG/NEWSLETTER), Related Links
#3 – Build Brand
Multiply the Reach
Directories, Google Maps, Google Local, Google+, YouTube,
#4 – Build Reputation
Get Online Reviews
Get Customer Reviews and Get Referral Traffic through Social Media
Ready to Get Started?
Are you ready to dominate the digital market? Or just want to learn more about what we do and how we do it?
We would love to hear from you!