SEO Vestavia Hills AL including Organic SEO and Local SEO.
SEO Vestavia Hills AL
Get your business found in search with affordable Organic SEO & Local SEO Solutions.
What is SEO?
Target Your Market
SEO Stands for:
Search Engine Optimization
SEO Vestavia Hills AL starts with determining who and where your “target” audience is and then optimizing your website to rank well (be found) for that target market.
We use SEO to TARGET your Market to find buyers who are looking for your products or services.
We’ll get your business ranked on the 1st page of Google, for the search terms you need to get RESULTS.
SEO Vestavia Hills AL Position or Ranking
SEO Vestavia Hills AL is about optimizing a website to achieve higher positioning on search engine results pages for keyword phrases that are relevant to your products and services.
SEO Vestavia Hills AL Keyword Targeting
SEO Vestavia Hills AL helps bring quality targeted traffic to your website by understanding how search algorithms work and what human visitors might search for, that will bring ROI.
SEO Vestavia Hills AL Drives Traffic
SEO Vestavia Hills AL brings need-based traffic to your website who have a brand, product or service in mind and are looking for information or are “Ready to Buy”
To use an analogy SEO is like shooting an arrow at a TARGET. Knowing the “what” and “where” of the target is the process of analyzing, aiming and calculating to achieve the successful hitting of the target.
We determine who and where your “target” audience is and then optimize the website to be hit (be found) by that target market.
SEO Vestavia Hills AL is both a science and an art form. It takes knowledge, experience, and practice to achieve results.
You can improve Your Google Ranking with Search Engine Optimization Vestavia Hills AL!
To optimize your site for the search engines requires research, editing, time, and testing, not just “submission”. Each Search engine uses slightly different criteria, which can have a significant impact on the relevance of your site. There are products that you can buy to submit your URL to the major engines, and there are consulting companies that you can pay big money to do that for you.
Would you like to rank higher than your competition in Google by using SEO Vestavia Hills AL?
We will get your website listed with the most important search engines and help you achieve better rankings. Our Search Engine Optimization (SEO) Package offers proven, ethical techniques that will drive quality traffic to your website.
Drive Traffic to Your Site by Choosing the Right Keywords for SEO Vestavia Hills AL
Choosing the right keyword phrases is crucial to the success of SEO (Search Engine Optimization). We do the research to figure out what the most likely keyword phrases are that people would use to find your business in the search engines. We then take those keyword phrases and research the number of times they are searched for and the level of competition associated with each phrase. Finally, we provide you with a detailed report on which keyword phrases are right for you.
What is the SEO Vestavia Hills AL Process?
SEO Process
The ultimate goal of SEO Vestavia Hills AL is to drive TARGETED TRAFFIC to your website. We put your site in the right place at the right time when people who are already interested in your product or service are READY TO BUY.
RESEARCH & PLAN
We develop a ranking strategy based on your business, your goals, and what you want to accomplish.
BUILD & IMPLEMENT
We build your visibility across the places where consumers are searching, surfing, and socializing online.
TRACK & ANALYZE
We track and analyze your ranking results and website traffic to measure your progress & success.
IMPROVE & DEFEND
We make adjustments to the plan in order to improve results and defend the ranking we have achieved.
We Develop a Comprehensive Internet Presence Strategy
IN Local Marketing will work with your company to gain a complete understanding of your business, your goals, and what you want to accomplish. Then, we use proven methodologies and techniques to develop a personalized web presence strategy.
We Build Your Personalized SEO Plan
At IN Local Marketing, we are local marketing & SEO Vestavia Hills AL professionals, who understand branding & web presence. Web presence is much more than having a website. We build and execute comprehensive online marketing campaigns. We build your brand online with the goal of bringing you more potential customers. Once we have a plan we distribute and optimize your campaign across the Web. Using our extensive media reach experience we boost your business visibility across the places where consumers are searching, surfing, and socializing online.
We Track, Analyze & Optimize Your SEO Campaign
The foundation of what we do is always centered on getting results. We track and analyze your website traffic to measure your success, and we use those insights to optimize your results. We also proactively make adjustments to the SEO Vestavia Hills AL plan in order to improve those results.
We use Detailed Reports to Measure Your Results
Our detailed reports show you what’s working. You can access them at any time to see everything from clicks and contacts coming from your campaigns. And, you don’t have to make sense of it on your own. Your team is with you every step of the way.
The goal of SEO is to get your website on the 1st page of Google search results.
Components of an SEO Program
Being found in Google search is what SEO Vestavia Hills AL is all about. We want you to be found by both your current clients and by prospective clients who are searching for your products or services.
SEO Bench Marking
You have to know where you are at and where you have been, to know where you want to go…
SEO Rank Tracking
SEO takes time, results are incremental and can often take weeks or months to show the effects of the work we have done.
SEO Research & Keywords
#1 Evaluate the Current Website
#2 Evaluate the Competitive Landscape
#3 Evaluate the Supporting Branding (Internet footprint)
SEO Monitoring & Management
Search Engines Change
Website Standards Change
Competitors Change
Fresh Content and Fresh Links
SEO Content Optimization
SEO starts with the foundation of proper design & development of a website including organizing site structure, optimizing site code and using targeted content.
Defend & Protect
Your competitors are also hiring SEO companies. We want you to maintain the ranking position we have worked so hard to achieve.
Developing an SEO Vestavia Hills AL Strategy
The first step in Search Engine Optimization Vestavia Hills AL is to evaluate a website and determine what the strategy will be going forward.
#1 Evaluate the Current Website
Every website has a Domain name, and that domain name has a history, good or bad. If your domain is brand new then it has no history. The age of your domain, the trust, and authority of your domain, the size of your website, the historical content of your website, all matter in how you currently rank in search and how difficult it will be to improve your SEO ranking in the future.
#2 Evaluate the Competitive Landscape
SEO ranking in search results is not done in a vacuum. Ranking happens in a competitive environment where you are attempting to rank AGAINST other websites in your business category.
#3 Evaluate the Supporting Branding (Internet footprint)
How BROAD is your branding (company name, company information) on the internet? Is your brand or website on all of the internet directories? Is your brand or website represented on all the social media sites? Is your brand or website mentioned and linked to by other supporting websites, like associations, trade groups, partner websites?
5 steps to get your website on page one of the search results
Step 1 – Find the right SEO Vestavia Hills AL keywords and build a keyword list
Step 2 – Prioritize the SEO keywords for improvement
- Keyword Queries that have search volume and are generating search traffic
- Keyword Queries that have business value (Profit Centers)
- Keyword Queries that don’t have SERP features above the organic listings
- Long-tail Keyword Queries that are lower in competition
Step 3 – Find out why you are being outranked
Ranking Factors to Watch
Search Intent is the most important ranking factor
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- The reason behind the searcher’s query
- Google tries to provide the most relevant results for any given query.
- Make sure your content matches the reason why people are searching
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Identifying Search Intent
Google the Keyword you want to improve on your own site
Analyze the top-ranking pages
The 3 c’s of search intent
Content-Type
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- Blog Posts
- Product Pages
- Category Pages
- Landing Pages
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Content Format (blog posts & Landing pages)
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- How-to’s
- Step-by-Step Tutorials
- Lists (top 10)
- Opinion Pieces
- Tool or Calculator
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Content Angle
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- Unique selling proposition
- Unique “hook” or call to action that entices a searcher to click on your result
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Check the # of referring domains pointing to the top pages
Check the results that are outranking your site for your keyword. Get enough links to be competitive with the results that are above you.
Page-Level Authority
Google’s algorithm is based on something called page rank. It basically measures the overall strength (quality and quantity) of any page’s backlink profile which is translated into “authority”. Page rank still plays a role in the algorithm despite the fact that they discontinued public page rank in 2016. They may no longer show the public the rank or authority of a page but they still are measuring it. In general pages with a higher page rank will rank better and get more organic traffic. Internal links within a site also create page-level authority.
Website Authority or Domain Authority
Some SEO professionals will tell you that there is no “domain level” authority, but while Google doesn’t call it that they have said that they do have several ranking factors that “map into similar things” at the domain level. In other words, Google does look at the overall domain which includes the entire website and includes things like the total number of keywords that it ranks for, the age of the domain, and the consistency of the content. Google tends to favor sites with overall high domain authority.
Step 4 – Beat the other websites in the search results
Research the competitive landscape and identify “problems” that may contribute to why you are not ranking higher rather than what we call “ranking factors”. Evaluate each competitor’s content, external links, internal links, and other factors that are ranking higher for your keywords.
Step 5 – Track your rankings
If you want to improve your ranking then you will need to know where you are at and watch the impact of optimizations you are making. Track rankings over time and note when you made changes so you can see if they have had a positive effect.
The goal is to Drive Traffic to Your Website
Strategy for SEO
Here is a basic Blueprint of what we do for clients when we perform Search Engine Optimization.
There is an old adage or saying when it comes to sales:
People BUY from people that they Know, Like and Trust.
The TOP OF THE SALES PROCESS OR FUNNEL is Marketing
You can use SEO for the purpose of Building your Brand. You can achieve the Introduction, Rapport, and Trust you need so that BUYERS will feel confident in making purchasing decisions and choose your company over a competitor.
Build Relevance
Write Unique Content
Build Authority
Promote The Website
Build Brand
Multiply the Reach
Build Reputation
Get Online Reviews
SEO and Ranking in Google will Create Awareness (introduction), Build Rapport (Connection), and Earn TRUST.
93% of people use Google when looking for products, services and businesses.
71.33% of Google searches result in a page 1 Google organic click. Page two and three only get 5.59% of the clicks.
Only about 15% of people who search on Google will click on a PAID AD or click on a MAP LISTING.
A 2012 study conducted by GroupM UK and Nielsen demonstrated that users will overwhelmingly choose natural organic results over paid ones. The study sample included 1.4 billion searches and showed the organic listings won 94 percent of the clicks.
SEO Vestavia Hills AL is how you FILL THE FUNNEL
In order to benefit from Google search traffic and organic clicks to your website your business needs to hold a prominent organic position in the search results, on the 1st page.
Website & SEO Packages Vestavia Hills AL
Website Management, Maintenance & Monitoring
WEBSITE
+
SEO
Search Engine Optimization – SEO
Website Management, Monitoring, Maintenance for your website + SEO in a Package
SEO Vestavia Hills AL Packages
Packages Include Design and Development tweaks to an existing site. A Design and Build fee may be required if a site needs to be rebuilt or for a brand new site.
The cost of SEO Vestavia Hills AL is based on the geographical area in which you want us to optimize your site. The larger the area there are more competitors and the difficulty increases.
Tier 1 SEO
$399 / mo*
- Tier 1 SEO – Single city or a combination of cities whose total population adds up to 150k or less
- Manage, Monitor, Maintain Website
- Monthly Analytics & SEO Ranking Reports
Tier 2 SEO
$599 / mo*
- Tier 2 SEO – Single city or a combination of cities whose total population adds up to between 150k and 250k
- Manage, Monitor, Maintain Website
- Monthly Analytics & SEO Ranking Reports
Tier 3 SEO
$799 / mo*
- Tier 3 SEO – Single city or a combination of cities whose total population adds up to between 250k and 350k
- Manage, Monitor, Maintain Website
- Monthly Analytics & SEO Ranking Reports
Tier 1 SEO
$1299+ / mo*
- Tier 4 SEO – Single city or a combination of cities whose total population adds up to between 350k and 500k
- Manage, Monitor, Maintain Website
- Monthly Analytics & SEO Ranking Reports
Enterprise
$1899+ / mo*
- Tier 5 SEO – Single city or a combination of cities whose total population adds up to over 500k
- Manage, Monitor, Maintain Website
- Monthly Analytics & SEO Ranking Reports
*All Packages are listed at a starting price. Cost may be higher based on type of business and strength of competition.
PAGE SPEED MAKES ALL THE DIFFERENCE
The image below is our site’s page speed. How does your website measure up?
We can SPEED UP YOUR WEBSITE
Google Page Speed (how long it takes for a page to load) has been a known ranking factor since 2010 on desktop and 2018 on mobile. But now Google is raising the bar and Page Speed will now be a MAJOR ranking factor.
As of May 2021, Google is adding another set of speed-related ranking signals with the introduction of Core Web Vitals (CWVs) in a major Core Algorithm Update.
These factors are part of what Google considers a good “Page Experience” for the end user.
Let’s GET FAST!
Contact Us for a 10 minute consultation of what we can do to speed up your site and improve your Google Ranking.
A big Opportunity for your business
ARE YOU IN? OR OUT?
Would you like to rank higher than your competition in Google
Would you Rather SEARCH for Customers?
As a business you can spend a lot of time, effort and money trying to create interest in your product or service.
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Have READY TO BUY Customers SEARCH for you?
You can be in the right place at the right time when people who are already interested in your product or service are READY TO BUY.
Ready to Get Started?
Are you ready to dominate in search? Or just want to learn more about SEO Vestavia Hills AL, what we do and how we do it?
We would love to hear from you!
Traffic = Money!
Are you ready to dominate in search? SEO Vestavia Hills AL brings quality targeted needs-based traffic traffic to your website. Leads who are “Ready to Buy”
WE ARE IN LOCAL MARKETING
Still on the Fence?
Search Engine Optimization Vestavia Hills AL (SEO) continues to be one of the most difficult things for many businesses to understand when it comes to online marketing.
The technical aspects and constant search engine updates can leave your head spinning.
Then SEO benefits become blurred with social media, content marketing, and website usability (UX) which all add confusion for a business owner.
If you’re one of the many business owners that don’t clearly understand SEO yet, then we encourage you to contact us. We are happy to explain the benefits and how it can grow your business.
View the nearby Cities we Serve in Jefferson County Alabama
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My website has been receiving organic traffic at a pretty considerable pace in a short period of time. I don't think that's blind luck! I was able to communicate with a service representative any time I had a question or needed assistance.
I felt like I was valued as a customer and taken seriously throughout the entirety of this project. With that in mind, this is a company I would recommend for your web design project, whether you're local or non-local to them.
My website has started giving me that professional presence and it makes me feel confident when servicing my customers. I have IN Local Marketing to thank for this. I recommend their services to anyone looking to get established in the online space.
This enables us to target the audience who gives us the most engagement and strengthen it even more. We also know where we are lacking and can build foundational ground for improvement. Special thanks to IN Local Marketing for shedding light on this information.
Everything from the most complicated development processes, to ongoing updates and changes, were acted upon with complete professionalism. I couldn't be more pleased with the results.