People Would Rather Do Business with a Friend than a Stranger
Social Media websites such as Facebook, Twitter, Linkedin, etc are the new “Relationship Selling” Tools of the Internet Age. Online Networking is important for establishing a well-rounded social media strategy. Facebook makes them like you, Twitter makes them empathize with you, blogs inform them about you, and forums help them understand you.
In terms of marketing your business, there is an old saying…
“people buy from people they like, know and trust”
The message from this is “BE LIKEABLE” be someone that people are drawn to and feel good about. It is not a coincidence that Facebook used the word “LIKE” to show approval of a business Facebook Page. Twitter calls them “Followers” for a reason. Follow me on Twitter means that you like me and want to have a relationship with me. Linkedin is all about being “IN” my network.
Businesses think that being in Social Media will generate new business but that is just not the primary use. It is primarily for business branding and image. It works well to target the customers that already know you.
Through tools like Company Blogs, Twitter, Facebook, Linkedin and others, leading companies are able to generate a conversation with their target market that when done right leads to an increase in traffic, brand buzz and meaningful sales.