Why Choose a Digital Marketing Agency
What is a Digital Marketing Agency?
The Way it Used to Be
Not that many years ago if you wanted to “Advertise” your business you might have hired an “Advertising Agency”. The reason to hire an “agency” was to have ONE contact point that could advise you on the differing advertising mediums and create a diversified advertising strategy.
Each advertising medium had their own salespeople who would call on your business. The TV salespeople, the RADIO salespeople, The Direct Mail salespeople, the Yellow Pages salespeople, etc, etc, etc. Every one of these salespeople would convince you that their particular medium was the best for your business to reach your potential customers.
Then came the “DIGITAL” age of Advertising.
Again not that many years ago “digital” advertising was Television and Radio. Now in Today’s world, there are many “digital marketing channels” that can be used to reach potential customers. Digital Marketing can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.
Just like in the past there are companies who specialize in specific marketing channels. There are companies who are Social Media Specialists, companies who are Pay Per Click Specialists, companies who are Web Design specialists, etc etc etc.
Each of these companies who specialize in a particular channel has “Sales People” who tell you that they can help you get leads, and reach potential customers through their channel. These companies even call themselves “Digital Marketing” agencies even though they do not handle all channels of digital marketing.
You want to hire a Digital Marketing Agency
If your GOAL is to market your business online then make sure you are talking to a Marketing Agency that understand ALL the digital channels and can help you make decisions on which ones are right for your business.
The reason to hire a Digital “agency” is to have ONE contact point to advise you on the differing digital marketing channels and create a strategic marketing strategy.
As a business you want a Digital Marketing Agency that can help you understand the different marketing channels and how each of those channels can benefit your business. You DON’T want to hire a “Social Media” agency or a Web Design Company, or a Pay Per Click specialist.