CHOOSING A  DIGITAL MARKETING ANGENCY

You want to hire a Digital Marketing Agency.

If your GOAL is to market your business online then make sure you are talking to a Marketing Agency that understand ALL the digital channels and can help you make decisions on which ones are right for your business.

The reason to hire a Digital "agency" is to have ONE contact point to advise you on the differing digital marketing channels and create a strategic marketing strategy.

As a business you want a Digital Marketing Agency that can help you understand the different marketing channels and how each of those channels can benefit your business. You DON’T want to hire a “Social Media” agency or a Web Design Company, or a Pay Per Click specialist.

THE WAY IT USED TO BE

Not that many years ago if you wanted to “Advertise” your business you might have hired an “Advertising Agency”. The reason to hire an “agency” was to have ONE contact point that could advise you on the differing advertising mediums and create a diversified advertising strategy.

Each advertising medium had their own salespeople who would call on your business. The TV salespeople, the RADIO salespeople, The Direct Mail salespeople, the Yellow Pages salespeople, etc, etc, etc. Every one of these salespeople would convince you that their particular medium was the best for your business to reach your potential customers.

IN Local Marketing

THEN CAME THE DIGITAL AGE OF ADVERTISING

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IN Local Marketing

Focus on the Big Picture


Hire a Digital Marketing Agency who can help you with a comprehensive Marketing Strategy that sees the Big Picture

Focus on the Big Picture. You don't want to piece a marketing strategy together with several "specialists" who are only promoting the marketing channels they want to sell you.

  • Don't hire a website company to build your website
  • Don't hire an SEO specialist
  • Don't hire a Social Media specialist
  • Don't hire a company that only specializes in Pay Per Click Ads
  • Don't hire a review / reputation managment company

DO hire a Digital Marketing Agency!