When it comes to advertising and marketing your business online, a solid well designed functional website is the FOUNDATION. Your business website is the where your customers and prospects find information about your products and services. Your website is where decisions are made whether to do business with you or not. While your website is an important piece of the marketing puzzle it is NOT the only piece.
You could hire a CREATIVE website DESIGN company. You could hire a TECHNICAL website SEO company. These are important elements but they are just the beginning.
Who you “should hire” is a MARKETING AGENCY.
If your website was a hammer and you asked a web designer to build that hammer… The web designers focus would be ON THE HAMMER. They would ask you questions about what you wanted the hammer to look like. Do you want a big hammer or a small hammer? Do you want a custom hammer, a shiny hammer, and what parts of the hammer do you want?
If your website was a hammer and you asked a Digital Marketing Agency to build that hammer… The Digital Marketing Agency’s focus would be on WHAT YOU ARE TRYING TO BUILD or What you want to accomplish. The Digital Marketing Agency would ask questions about how are you going to USE the hammer. How big is the building, what kind of materials will you be using, and are there other tools that you will need in addition to the hammer?
IN Local Marketing is a marketing agency, we have years of experience and knowledge in MARKETING. We not only build beautiful websites and understand the technical aspects of SEO, but we see the big picture of how to effectively marketing your business online. We know what works and where the pitfalls are. We know how to stretch your marketing budget to maximize return on investment.