Why You Don't Want to Hire an SEO Company

Have you ever seen an SEO company say something like: 
“SEO is not Rocket Science”?

Search Engine Optimization (SEO) is TECHNICAL and PRECISE

SEO may not be as difficult as rocket science but SEO is TECHNICAL and takes a thorough understanding of what works and what does not. 

Good SEO requires a certain skill set. A Good SEO will be a bit on the nerdy side, will like working with numbers and must possess a lot of Patience!

In a recent survey, SEO companies were asked to prioritize the necessary skills required for proper SEO.

The same recent survey asked SEO companies to list the current skill qualifications of their staff in order of Expert to NEED to IMPROVE.


The first chart shows the 7 areas of knowledge or skills that an SEO possess with the larger circles being MORE IMPORTANT.

  1. Technical SEO
  2. Google Tools
  3. On-Page SEO (website SEO)
  4. Backlink Management
  5. Keyword Research
  6. Mobile SEO
  7. Local SEO

The second chart shows that the actual skills of typical SEO Companies are exactly the opposite of what it takes to provide high quality or EXPERT SEO services. Most companies are not focused or trained in the skill sets needed for SEO results.

The typical SEO company process begins with “keywords” which then becomes their #1 focus. From there they work on Google maps (for quick results) and then backlink management, and on-page (website) optimization.

Ranking factors and Technical SEO are not seen as high a priority.

Your GOAL should be to market your business online not just do some one-time SEO, which means having a comprehensive marketing strategy that sees the big picture.

Hiring a Digital Marketing Company is the Answer

Focus on the Big Picture – The Whole House, not just SEO Results 

When it comes to advertising and marketing your business online, a solid well designed functional website is the FOUNDATION. 

Your business website is the where your customers and prospects find information about your products and services. Your website is where decisions are made whether to do business with you or not.

Having a “Nice” or “Good Looking” Website is Not Enough…

If you plan to hire a company to do SEO, it is essential that they understand how search engines work and which items are most important in SEO.

Who you “should hire” is a MARKETING AGENCY.

IN Local Marketing is a marketing agency, we have years of experience and knowledge in MARKETING. We not only build beautiful websites and understand the technical aspects of SEO, but we see the big picture of how to effectively marketing your business online. We know what works and where the pitfalls are. We know how to stretch your marketing budget to maximize return on investment.

Internet Marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes website management, SEO, email marketing, customer review management, paid internet advertising, and any promotional activities that are done via mobile or wireless media.